Faster Than 20

experiment platform

LinkedIn Re-publishing vs Linking

June 20, 2017 – June 30, 2017

How might we...

  • How might I reach more people?

    Hypothesis

    Linking to Faster Than 20 blog posts on LinkedIn will result in just as much engagement as re-publishing.

    Design

    1. Share a link to the next two Faster Than 20 blog posts
    2. Measure views and engagement, and compare to results of Untapped Social Media Potential

    Metrics

    Success: as much or more views and engagement (i.e. likes, comments, shares) as re-publishing

    Learnings

    I definitely have an engaged audience on LinkedIn that I've been ignoring. Either sharing a link or republishing will result in views I wouldn't otherwise get at low cost. However, republishing seems to result in a lot more actual views (i.e. people reading the article itself, not just seeing a reference to a link) than just sharing a link.

    Decisions

    Keep republishing articles on LinkedIn for the time being. Maybe track the best days and times to post.

    Questions

    Accountable Eugene
    Team Eugene
    Documents Design + Log
    Modified February 19, 2019

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