How might we...
- How might I reach more people?
Linking to Faster Than 20 blog posts on LinkedIn will result in just as much engagement as re-publishing.
- Share a link to the next two Faster Than 20 blog posts
- Measure views and engagement, and compare to results of Untapped Social Media Potential
Success: as much or more views and engagement (i.e. likes, comments, shares) as re-publishing
I definitely have an engaged audience on LinkedIn that I've been ignoring. Either sharing a link or republishing will result in views I wouldn't otherwise get at low cost.
However, republishing seems to result in a lot more actual views (i.e. people reading the article itself, not just seeing a reference to a link) than just sharing a link.
Keep republishing articles on LinkedIn for the time being. Maybe track the best days and times to post.