How might we...
- How might we support collaboration practitioners?
- What are the business models for supporting collaboration practitioners?
Packaging my offerings with photography will enable me to offer something impactful, but non-traditional with minimal cultivation overhead.
- Write up offerings
- Send to initial list of 56 people
- See if there any takers
Number of takers + feedback
6 inquiries, including one within five minutes of sending the initial email. First gig happened last week. There was a possibility for this week that would have required travel, and it fell through in the end. One inquiry for next week.
In addition to the inquiries, 9 people responded to the email, mostly sending support and mentioning possible opportunities and partnership. 2 were of the “not interested / relevant” type.
15 responses / 56 invitations => 27% response rate
At least among my colleagues, there’s a market for having me in the room / providing design coaching. Packaging this up with photography made it much easier to sell. I feel good that the design / facilitation shadowing was a big part of the appeal of the package based on the conversations I had with folks.
I may need to adjust pricing based on demand. Will continue to monitor.
Send a followup email to initial invitees summarizing results, inviting other inquiries.
Craft a new invitation that’s more easily shareable with folks who don’t already know me.
Monitor demand / pricing.
How should I handle IP?