How might we...

• How might I reach more people?
  • How might I let more practitioners know about my services?

Hypothesis

People I email are interested in my workshops.

Design

I think my emails are an underutilized opportunity to share what’s happening for me, whether it’s an offering or a blog post. I want to experiment with using that space as a subtle way to share. I’ll start with a very simple experiment:

1. Create a bitly link for my Success Spectrum peer coaching workshop.

2. Add it to my email .signature:

—
Clear Alignment Around Goals → High-Performance Collaboration
Register for our Tuesday, October 1 Good Goal-Setting Peer Coaching online session! Deadline is Friday, September 20.

3. Leave it up for a week. Track clicks and registrations.

Metrics

Emails sent.

Percentage clicks.

Percentage registrations.

Decisions

Questions