Photo by Jason Howie. CC BY. https://www.flickr.com/photos/jasonahowie/8583949219/
How might we...
How might I reach more people?
Hypothesis
Re-publishing my blog posts on LinkedIn and Medium will reach more people without having to do any additional work.
Design
Re-publish two blog posts on LinkedIn and Medium, with notices at the beginning and end referring to Faster Than 20
Measure views and engagement
Metrics
Success is if I get any engagement (i.e. likes, comments, shares) on everything I re-publish.
Learnings
Success! LinkedIn is a great, underutilized channel! Medium, not so much, at least without additional work.
Decisions
Keep re-publishing to LinkedIn (although test other dimensions — see questions below).
Try removing first paragraph referral to Faster Than 20 on Medium to see if that has any impact.
Questions
What impact would the following factors have on engagement for LinkedIn?
Link to Faster Than 20 vs re-publish
Day and time
How many Medium Recommends would be required before people start seeing the post?
