Faster Than 20

experiment platform

Untapped Social Media Potential

April 10, 2017 – April 21, 2017

Photo by Jason Howie. CC BY. https://www.flickr.com/photos/jasonahowie/8583949219/

How might we...

  • How might I reach more people?

Hypothesis

Re-publishing my blog posts on LinkedIn and Medium will reach more people without having to do any additional work.

Design

  1. Re-publish two blog posts on LinkedIn and Medium, with notices at the beginning and end referring to Faster Than 20
  2. Measure views and engagement

Metrics

Success is if I get any engagement (i.e. likes, comments, shares) on everything I re-publish.

Learnings

Success! LinkedIn is a great, underutilized channel! Medium, not so much, at least without additional work.  

Decisions

Keep re-publishing to LinkedIn (although test other dimensions — see questions below). Try removing first paragraph referral to Faster Than 20 on Medium to see if that has any impact.

Questions

What impact would the following factors have on engagement for LinkedIn?
  • Link to Faster Than 20 vs re-publish
  • Day and time
How many Medium Recommends would be required before people start seeing the post?

Updates

Hashtag #untappedsocialmediapotential
Accountable Eugene
Team Eugene
Documents Design + Log
Modified April 21, 2017
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