Faster Than 20

experiment platform

Untapped Social Media Potential

April 10, 2017 – April 21, 2017

Photo by Jason Howie. CC BY. https://www.flickr.com/photos/jasonahowie/8583949219/

How might we...

How might I reach more people?

Hypothesis

Re-publishing my blog posts on LinkedIn and Medium will reach more people without having to do any additional work.

Design

  1. Re-publish two blog posts on LinkedIn and Medium, with notices at the beginning and end referring to Faster Than 20
  2. Measure views and engagement

Metrics

Success is if I get any engagement (i.e. likes, comments, shares) on everything I re-publish.

Learnings

Success! LinkedIn is a great, underutilized channel! Medium, not so much, at least without additional work.  

Decisions

Keep re-publishing to LinkedIn (although test other dimensions — see questions below). Try removing first paragraph referral to Faster Than 20 on Medium to see if that has any impact.

Questions

What impact would the following factors have on engagement for LinkedIn?
  • Link to Faster Than 20 vs re-publish
  • Day and time
How many Medium Recommends would be required before people start seeing the post?
Hashtag #untappedsocialmediapotential
Accountable Eugene
Team Eugene
Documents Design + Log
Modified April 21, 2017

Updates

This recent Medium post has interesting (but inconclusive) numbers and thinking comparing virality and conversion rates between Medium posts versus her blog. Here are her followup recommendations.

#mediumcrickets #untappedsocialmediapotential

I tested this with two posts:

On Medium, I got one view and no engagement.

  • I’m noticing that on the article listing, the first thing you see is the referral to Faster Than 20. Next time, try removing that notice from the beginning (it’s still at the end).

On LinkedIn, I got lots of views and engagement

  • The “Secret” to High-Performance Collaboration Is Practice: 51 views, 23 likes, 2 shares, 1 email, including 7 folks I don’t already know and several I don’t know well
  • Eating Humble Pie: Lessons in Listening: 17 views, 3 likes

Obviously, this is a tiny sample size, there was variation between articles, and there’s lot more to test — headlines, time and day posted, article length, etc. But even without the additional testing, it’s clear that I already have a built-in audience with LinkedIn that I’ve been underutilizing (I’ve never posted anything there before), and that re-publishing there will result in returns with little additional work. Moreover, LinkedIn reaches beyond my first-degree network.

I have more or less the same followers on Medium as I do on Twitter, but I’ll have to do some initial work before any network effects kick in. Not sure how motivated I am to test this, but there are probably simple enough tests that it’s worth trying.

#untappedsocialmediapotential

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