How might we...
How might I reach more people?
HypothesisRe-publishing my blog posts on LinkedIn and Medium will reach more people without having to do any additional work.
- Re-publish two blog posts on LinkedIn and Medium, with notices at the beginning and end referring to Faster Than 20
- Measure views and engagement
MetricsSuccess is if I get any engagement (i.e. likes, comments, shares) on everything I re-publish.
LearningsSuccess! LinkedIn is a great, underutilized channel! Medium, not so much, at least without additional work.
DecisionsKeep re-publishing to LinkedIn (although test other dimensions — see questions below). Try removing first paragraph referral to Faster Than 20 on Medium to see if that has any impact.
QuestionsWhat impact would the following factors have on engagement for LinkedIn?
- Link to Faster Than 20 vs re-publish
- Day and time