Social Media Experiments Updates

I published, “Invisibility Doesn’t Serve the Work,” on June 20, 2017. I simultaneously shared a copy of it on Medium and a link to it on LinkedIn.

On LinkedIn, I got 197 “views of post in the feed.” Previously, I had gotten 33 and 65 views of the full articles I had shared there. However, clicks are probably a better comparison, because the feed view only contains a few sentences and the link. According to Google Analytics, I got 7 clicks from LinkedIn.

Engagement-wise, my sharing received 4 likes and 0 comments (compared to 5 likes and 0 comments and 25 likes and 5 comments previously).

There were two views on Medium after the first day, but no reads. Then I asked Kate to click on Recommend. Since then, the post had 11 views, 5 reads, and 2 recommends (vs 2, 0, 0 and 2, 1, 0 previously).

In both cases, I shared in the morning, which may have had something to do with the engagement numbers.

#linkedinrepublishingvslinking #mediumcrickets