I tested this with two posts:
- The “Secret” to High-Performance Collaboration Is Practice (Medium, LinkedIn)
- Eating Humble Pie: Lessons in Listening (Medium, LinkedIn)
On Medium, I got one view and no engagement.
- I’m noticing that on the article listing, the first thing you see is the referral to Faster Than 20. Next time, try removing that notice from the beginning (it’s still at the end).
On LinkedIn, I got lots of views and engagement
- The “Secret” to High-Performance Collaboration Is Practice: 51 views, 23 likes, 2 shares, 1 email, including 7 folks I don’t already know and several I don’t know well
- Eating Humble Pie: Lessons in Listening: 17 views, 3 likes
Obviously, this is a tiny sample size, there was variation between articles, and there’s lot more to test — headlines, time and day posted, article length, etc. But even without the additional testing, it’s clear that I already have a built-in audience with LinkedIn that I’ve been underutilizing (I’ve never posted anything there before), and that re-publishing there will result in returns with little additional work. Moreover, LinkedIn reaches beyond my first-degree network.
I have more or less the same followers on Medium as I do on Twitter, but I’ll have to do some initial work before any network effects kick in. Not sure how motivated I am to test this, but there are probably simple enough tests that it’s worth trying.